User-friendly website analytics

It depends on the trackers your website uses. If you’re using only Void Analytics, a cookie banner is not required, as our tracker does not utilize cookies.

The tracker collects essential data that can help you understand your audience better, including:

• User Agent: Identifies the devices and operating systems visitors are using.
• Timezone: Provides an approximate location, as we are not collecting IP.
• Host: Confirms that the traffic is associated with your website.
• Referrer: Shows which sources are driving traffic to your site, allowing you to assess your marketing efforts.
• Path: Tracks the journey users take through your site, providing insights for improving navigation.
• Browser Dimensions: Gives you information about the screen sizes of your visitors, aiding in design optimization.
• Browser Language: Shows the language preferences of users, helping you tailor your content accordingly.
• Common UTM Parameters: Captures data on campaigns associated traffic, enabling you to evaluate your marketing initiatives.

We do not store any cookies in the customer’s browser, nor do we collect IP addresses or ‘fingerprints’.

If you exceed the limits of the free plan, we will continue to collect and store data for the next 15 days. If you upgrade within that timeframe, your suspended data will be restored. However, if your account remains over the limit after 15 days without an upgrade, we will stop collecting data.

Events refer to a combination of pageviews and custom actions, such as outbound clicks, e-commerce checkouts, and other explicitly tracked user interactions. It’s important to note that bot or scraper activity is not counted as a valid event.

We do collect data from bots, but it is not included in your billing. This means that malicious attacks or regular scrapes by services like Google or Ahrefs will not impact your charges.

Our system is equipped with both automated tests and manual checks to detect and resolve any anomalies in the data, ensuring its accuracy and reliability.

Yes, you can cancel your subscription at any time. While it’s unfortunate for both parties, you’ll still be able to use our service until the end of the current billing month.

Since we do not collect IP addresses, the answer is NO. However, if you’re using Chrome, you can install our extension to prevent data collection while browsing your site. You can find the extension here.

GDPR compliance is a fundamental aspect of our service, reflecting our commitment to data protection and user privacy. We allow users to request access to, amendments of, or deletions of their data by simply emailing help@voidanalytics.com. Our infrastructure is based in the European Union, ensuring that all user data remains within the region and complies with EU regulations. We focus on collecting only essential data and have strict protocols in place for deleting information when it is no longer necessary. If you have any specific inquiries or concerns regarding data protection, our Data Protection Officer is available via email at dpo@voidanalytics.com, ensuring that your questions are addressed promptly and effectively.

Yes, you can easily track internal and outbound clicks without any coding. Simply set up your site and enable the tracking feature in the custom events section.

No, we do not sell data. This commitment to user privacy was one of the fundamental reasons for starting our business. We believe that data should be used to enhance user experiences, not for profit through sales to third parties. Our focus is on providing valuable insights while ensuring that your information remains confidential and secure. By not collecting and selling private data, we foster trust with our customers, allowing you to use our services with peace of mind.