A user-friendly privacy-focused alternative to Google Analytics

Intuitive, lightweight web analytics solution that operates without the use of cookies and adheres to full compliance with GDPR, CCPA, and PECR regulations. Void Analytics is developed and hosted within the European Union 🇪🇺

"Void Analytics looks like a great Google Analytics alternative."

Greg Bergé

Example of visitors chart

Void Analytics visitors chart

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Why Void Analytics is better Google Analytics alternative?

Privacy Concerns
At Void Analytics, privacy is paramount. We anonymize data collection, ensuring compliance with strict privacy regulations like GDPR, prioritizing user anonymity and data protection.
Simplicity
Say goodbye to complexity. Our user-friendly interface simplifies tracking and analysis, making it accessible to all users, regardless of technical expertise.
Sampling
Unlike Google Analytics, which may sample data for larger datasets, Void Analytics offers comprehensive data analysis without sampling. This ensures accuracy and reliability, even for high-traffic websites.
04

Track named events with custom properties

Void Analytics provides a simple and efficient way to track events on your website. By adding a small snippet of JavaScript to your HTML code, you can start capturing events and analyzing user interactions. The implementation is very similar to Google Tag Manager (GTM) and utilizes a

window.voidLayer.push(...)
method akin to
dataLayer.push(...)
in GTM.

Void Analytics events dashboard
01

There's no requirement for cookie banners or GDPR consent

Void Analytics offers privacy-centric analytics. Site measurement is conducted entirely in an anonymous manner, with no use of cookies or collection of personal data. There are no persistent identifiers or any tracking across different sites or devices. Your site's data is not utilized for any other purposes. All visitor data is exclusively handled on servers operating in EU, ensuring it remains within the EU at all times.

02

Simplifies web analytics for quick insights.

Void Analytics provides straightforward analytics. It offers a user-friendly experience, delivering clear insights without unnecessary complexity. Review your website's traffic and access all crucial information on a single page in just a minute. No need to navigate through multiple menus or create custom reports, dashboards, or PowerPoint presentations.

03

Monitor goal achievements, income, and marketing initiatives

Easily categorize your audience based on any metric you select. Address essential inquiries about your website visitors, content performance, and referral sources. Evaluate paid campaigns by leveraging UTM parameters. Keep tabs on e-commerce earnings, outbound link clicks, file downloads, and 404 error pages. Establish personalized events with customized parameters to monitor conversions and attribution. Enhance conversions through funnel analysis.

Void Analytics funnel chart Void Analytics funnel modal
05

Keep an eye on your website's performance

Research indicates that the duration visitors spend on your website is closely linked to its overall health. You can promptly access performance metrics through your dashboard and identify any performance bottlenecks. Void Analytics offers performance scores and provides recommendations to enhance the user experience.

Void Analytics WebVitals chart

Merge effortlessly with your current tools and tech stack

Void Analytics seamlessly integrates with any CMS, framework, or technology you're already using, from WordPress to Next.JS, Vue.JS, and beyond. Our simple embed process ensures compatibility with any platform, even if a specific plugin or integration isn't listed.

Frequently Asked Questions

Are you having trouble finding the information you need? Don’t hesitate to reach out to us for assistance. Our team is here to help you with any questions or concerns you may have. We’re committed to providing the support you need to ensure you have a smooth experience.

Do I need to install a cookie banner or capture user consent?

It depends on the trackers your website uses. If you’re using only Void Analytics, a cookie banner is not required, as our tracker does not utilize cookies.

What data does the tracker collect, and how can it help me?

The tracker collects essential data that can help you understand your audience better, including:

  • User Agent: Identifies the devices and operating systems visitors are using.
  • Timezone: Provides an approximate location, as we are not collecting IP.
  • Host: Confirms that the traffic is associated with your website.
  • Referrer: Shows which sources are driving traffic to your site, allowing you to assess your marketing efforts.
  • Path: Tracks the journey users take through your site, providing insights for improving navigation.
  • Browser Dimensions: Gives you information about the screen sizes of your visitors, aiding in design optimization.
  • Browser Language: Shows the language preferences of users, helping you tailor your content accordingly.
  • Common UTM Parameters: Captures data on campaigns associated traffic, enabling you to evaluate your marketing initiatives.
As you can see, we do not collect any user identifiers. However, this data enables you to make informed decisions that can improve your website’s performance and user experience.

What data we do NOT collect?

We do not store any cookies in the customer’s browser, nor do we collect IP addresses or ‘fingerprints’.

What happens if I exceed the limits of the free plan?

If you exceed the limits of the free plan, we will continue to collect and store data for the next 15 days. If you upgrade within that timeframe, your suspended data will be restored. However, if your account remains over the limit after 15 days without an upgrade, we will stop collecting data.

What are events in the context of tracking and limits?

Events refer to a combination of pageviews and custom actions, such as outbound clicks, e-commerce checkouts, and other explicitly tracked user interactions. It’s important to note that bot or scraper activity is not counted as a valid event.

Are bot events counted in our analytics?

We do collect data from bots, but it is not included in your billing. This means that malicious attacks or regular scrapes by services like Google or Ahrefs will not impact your charges.

What measures are in place to ensure the accuracy of the data collected?

Our system is equipped with both automated tests and manual checks to detect and resolve any anomalies in the data, ensuring its accuracy and reliability.

Can I cancel my subscription at any time?

Yes, you can cancel your subscription at any time. While it’s unfortunate for both parties, you’ll still be able to use our service until the end of the current billing month.

Can I block tracking from my IP address?

Since we do not collect IP addresses, the answer is NO. However, if you’re using Chrome, you can install our extension to prevent data collection while browsing your site. You can find the extension here.

What steps do we take to ensure GDPR compliance?

GDPR compliance is a fundamental aspect of our service, reflecting our commitment to data protection and user privacy. We allow users to request access to, amendments of, or deletions of their data by simply emailing help@voidanalytics.com. Our infrastructure is based in the European Union, ensuring that all user data remains within the region and complies with EU regulations. We focus on collecting only essential data and have strict protocols in place for deleting information when it is no longer necessary. If you have any specific inquiries or concerns regarding data protection, our Data Protection Officer is available via email at dpo@voidanalytics.com, ensuring that your questions are addressed promptly and effectively.

Can I track internal and outbound clicks without coding?

Yes, you can easily track internal and outbound clicks without any coding. Simply set up your site and enable the tracking feature in the custom events section.

Do we sell data?

No, we do not sell data. This commitment to user privacy was one of the fundamental reasons for starting our business. We believe that data should be used to enhance user experiences, not for profit through sales to third parties. Our focus is on providing valuable insights while ensuring that your information remains confidential and secure. By not collecting and selling private data, we foster trust with our customers, allowing you to use our services with peace of mind.