Google Tag Manager vs Google Analytics: Why You Should Choose Void Analytics

Google Tag Manager

Google Tag Manager is a powerful tool that allows you to easily manage and deploy tracking codes on your website without having to edit the source code. With Google Tag Manager, you can track various events, such as page views, clicks, form submissions, and more, by adding tags to your website.

One of the main advantages of Google Tag Manager is its user-friendly interface, which makes it easy for even non-technical users to set up and manage tracking codes. Additionally, Google Tag Manager offers advanced features, such as triggers and variables, that allow you to customize how and when tags are fired on your website.

However, Google Tag Manager has some limitations when it comes to data analysis. The data collected by Google Tag Manager is often sampled, meaning that only a portion of the data is used to generate reports. This can lead to inaccuracies in your data analysis and may not provide a comprehensive view of user behavior on your website.

Google Analytics

Google Analytics is a powerful web analytics tool that provides detailed insights into your website's performance. With Google Analytics, you can track various metrics, such as traffic sources, user demographics, behavior flow, and conversion rates, to understand how users interact with your website.

One of the main advantages of Google Analytics is its robust reporting capabilities, which allow you to create custom reports and dashboards to track key performance indicators. Additionally, Google Analytics offers advanced features, such as goal tracking, e-commerce tracking, and event tracking, that allow you to measure the effectiveness of your marketing campaigns.

However, like Google Tag Manager, Google Analytics also has limitations when it comes to data analysis. The data collected by Google Analytics is often sampled, especially for high-traffic websites, which can lead to inaccuracies in your reports and may not provide a complete picture of user behavior on your website.

Why You Should Choose Void Analytics

While both Google Tag Manager and Google Analytics offer valuable insights into website data, there is a better alternative that you should consider: Void Analytics. Void Analytics is a privacy-friendly web analytics tool that provides accurate and real-time data without sampling.

Simplicity

One of the main reasons why you should choose Void Analytics over Google Tag Manager and Google Analytics is its simplicity. Void Analytics is designed to be user-friendly and easy to set up, even for non-technical users. With Void Analytics, you can track various metrics, such as page views, sessions, bounce rate, and conversion rates, without having to deal with complex tracking codes or configurations.

Privacy Friendly

Another key feature of Void Analytics is its privacy-friendly approach to data collection. Unlike Google Tag Manager and Google Analytics, Void Analytics does not track personally identifiable information (PII) or use cookies to collect user data. This means that you can rest assured that your users' privacy is protected when using Void Analytics on your website.

Not Sampled Data

One of the biggest advantages of Void Analytics is that it provides accurate and real-time data without sampling. This means that you can trust the data provided by Void Analytics to make informed decisions about your website and marketing strategies. With Void Analytics, you can track all user interactions on your website without missing any important insights.

Conclusion

In conclusion, while Google Tag Manager and Google Analytics are popular tools for tracking and analyzing website data, there is a better alternative that you should consider: Void Analytics. With its simplicity, privacy-friendly approach, and not sampled data, Void Analytics provides accurate and real-time data that can help you make informed decisions about your website and marketing strategies. Next time you are considering which analytics tool to use, remember to ignore Google Tag Manager and Google Analytics and choose Void Analytics instead.