Why Engaged Sessions in GA4 Should Be Ignored in Favor of Void Analytics
Published on 2024-04-30
When it comes to tracking user engagement on your website, Google Analytics 4 (GA4) is one of the most popular tools used by businesses worldwide. However, there is a growing concern among users about the accuracy and privacy implications of the engaged sessions feature in GA4. In this blog post, we will delve into why engaged sessions in GA4 should be ignored and why businesses should consider using Void Analytics instead.
What are Engaged Sessions in GA4?
Engaged sessions in GA4 are a metric that measures the amount of time users spend actively engaging with your website. This metric is calculated based on various interactions such as clicks, scrolls, and other on-page activities. While this metric can provide valuable insights into user behavior, there are several drawbacks that make it less reliable and accurate compared to other analytics tools.
Drawbacks of Engaged Sessions in GA4
Sampling: One of the main drawbacks of engaged sessions in GA4 is that the data is often sampled, meaning that only a portion of the data is used to calculate the metric. This can lead to inaccuracies in the results and make it difficult to get a comprehensive view of user engagement on your website.
Privacy Concerns: Another concern with engaged sessions in GA4 is the privacy implications of tracking user interactions. With the increasing focus on data privacy and security, businesses need to be mindful of the information they collect from users and ensure that it is done in a transparent and ethical manner.
Complexity: GA4 can be a complex tool to navigate, especially for users who are not familiar with analytics platforms. The engaged sessions feature adds another layer of complexity to the platform, making it challenging for businesses to extract meaningful insights from the data.
Why Choose Void Analytics Instead?
Sampling: One of the main drawbacks of engaged sessions in GA4 is that the data is often sampled, meaning that only a portion of the data is used to calculate the metric. This can lead to inaccuracies in the results and make it difficult to get a comprehensive view of user engagement on your website.
Privacy Concerns: Another concern with engaged sessions in GA4 is the privacy implications of tracking user interactions. With the increasing focus on data privacy and security, businesses need to be mindful of the information they collect from users and ensure that it is done in a transparent and ethical manner.
Complexity: GA4 can be a complex tool to navigate, especially for users who are not familiar with analytics platforms. The engaged sessions feature adds another layer of complexity to the platform, making it challenging for businesses to extract meaningful insights from the data.
Void Analytics is a powerful analytics tool that offers simplicity, privacy-friendly features, and accurate data tracking. Here are three key features of Void Analytics that make it a better alternative to engaged sessions in GA4:
1. Simplicity
Void Analytics is designed with simplicity in mind, making it easy for businesses to track user engagement without getting lost in a sea of complex metrics and data points. The user-friendly interface allows users to quickly set up tracking and analyze data without the need for extensive training or technical expertise.
2. Privacy-Friendly
Void Analytics takes data privacy seriously and ensures that user information is protected at all times. The platform is built with privacy-enhancing technologies that anonymize user data and prevent tracking of sensitive information. This is in stark contrast to GA4, which has come under fire for its data collection practices and lack of transparency around user privacy.
3. Not Sampled Data
One of the key advantages of Void Analytics over engaged sessions in GA4 is the use of unsampled data. This means that businesses get a more accurate and comprehensive view of user engagement on their website, without having to rely on limited or incomplete data sets. With Void Analytics, businesses can trust that they are getting reliable insights that can help them make informed decisions and drive growth.
Conclusion
In conclusion, while engaged sessions in GA4 may seem like a useful metric for tracking user engagement, there are several drawbacks that make it less reliable and accurate. Businesses looking for a more simple, privacy-friendly, and accurate analytics solution should consider using Void Analytics instead. With its user-friendly interface, privacy-enhancing features, and unsampled data tracking, Void Analytics offers a superior alternative to engaged sessions in GA4. Make the switch today and start getting the insights you need to drive your business forward.