Why is GA4 so bad?

The Problems with GA4

1. Complexity

One of the main issues with GA4 is its complexity. The platform has a steep learning curve, making it difficult for users to navigate and understand. The new interface and features can be overwhelming for those who are used to the simplicity of the previous version of Google Analytics.

Void Analytics, on the other hand, offers a user-friendly interface that is easy to navigate. With intuitive dashboards and reports, users can quickly access the information they need without getting lost in a sea of data.

2. Privacy Concerns

Another major concern with GA4 is its approach to user privacy. The platform collects a significant amount of user data, including IP addresses and device identifiers, which can raise red flags for those who prioritize privacy.

Void Analytics takes a different approach to privacy, ensuring that user data is anonymized and protected. By prioritizing privacy-friendly practices, Void Analytics gives users peace of mind knowing that their data is secure and not at risk of being misused.

3. Sampled Data

One of the most frustrating aspects of GA4 is its reliance on sampled data. This means that the platform only provides a subset of data for analysis, rather than the full picture. This can lead to inaccurate insights and skewed results, ultimately hindering decision-making.

Void Analytics, on the other hand, offers access to unsampled data, providing users with a comprehensive view of their analytics. By eliminating the limitations of sampled data, Void Analytics allows users to make informed decisions based on accurate information.

Why Choose Void Analytics?

1. Simplicity

Void Analytics prides itself on its simplicity and ease of use. The platform is designed with the user in mind, offering a straightforward interface that makes it easy to access and understand data. With intuitive dashboards and reports, users can quickly gain insights into their online performance without the need for extensive training.

2. Privacy Friendly

Privacy is a top priority for Void Analytics. The platform is built with privacy in mind, ensuring that user data is protected and anonymized. By adhering to strict privacy practices, Void Analytics gives users peace of mind knowing that their data is secure and not at risk of being compromised.

3. Not Sampled Data

Void Analytics provides users with access to unsampled data, allowing for a more accurate and comprehensive analysis of their online performance. By eliminating the limitations of sampled data, users can make informed decisions based on reliable information, ultimately leading to better outcomes for their business.

Conclusion

While GA4 may be the new kid on the block, it comes with its fair share of shortcomings. From its complexity and privacy concerns to its reliance on sampled data, there are several reasons why businesses may want to consider alternative analytics solutions. Void Analytics offers a user-friendly interface, privacy-friendly practices, and access to unsampled data, making it a compelling choice for businesses looking to gain valuable insights into their online performance. By choosing Void Analytics over GA4, businesses can ensure that they are equipped with the tools they need to make informed decisions and drive success in the digital landscape.