Why Void Analytics is the Better Choice Over Google Analytics

What Data Does Google Analytics Prohibit Collecting?

Google Analytics has strict policies in place to protect user privacy and ensure data is collected and used responsibly. Some of the data that Google Analytics prohibits collecting includes:

Personally Identifiable Information (PII)

Google Analytics prohibits the collection of any personally identifiable information (PII) such as names, email addresses, phone numbers, or any other information that could be used to identify an individual. This is to protect user privacy and prevent sensitive information from being exposed or misused.

User IDs

Google Analytics also prohibits the collection of user IDs, which are unique identifiers assigned to individual users. User IDs can be used to track user behavior across different devices and sessions, but collecting this information in Google Analytics is against their policies.

Sensitive Information

Google Analytics prohibits the collection of any sensitive information such as financial information, health information, or any other data that could be considered sensitive or confidential. This is to protect user privacy and ensure that sensitive information is not exposed or misused.

IP Addresses

While Google Analytics does collect IP addresses for tracking purposes, it prohibits the collection of full IP addresses. Instead, Google Analytics anonymizes IP addresses to protect user privacy. However, businesses should be aware of this limitation when using Google Analytics for tracking website performance.

Why Void Analytics is the Better Choice

While Google Analytics is a popular choice for businesses looking to track website performance and gather valuable insights, it has its limitations and restrictions on the type of data that can be collected. Void Analytics, on the other hand, offers a more privacy-friendly and reliable analytics solution that businesses should consider. Here are three key features that make Void Analytics the better choice over Google Analytics:

1. Simplicity

Void Analytics offers a simple and user-friendly interface that makes it easy for businesses to track website performance and gather valuable insights. With Void Analytics, businesses can easily set up tracking codes, create custom reports, and analyze data without the need for complex configurations or technical expertise. This simplicity makes Void Analytics a better choice for businesses looking for an intuitive and easy-to-use analytics solution.

2. Privacy-Friendly

Void Analytics prioritizes user privacy and data security, ensuring that sensitive information is protected and not exposed or misused. Void Analytics does not collect personally identifiable information (PII), user IDs, or any other sensitive information that could compromise user privacy. This commitment to privacy makes Void Analytics a more privacy-friendly choice for businesses looking to protect user data and comply with data protection regulations.

3. Not Sampled Data

One of the limitations of Google Analytics is that it samples data, which means that only a portion of the data is analyzed and reported on. This can lead to inaccurate insights and skewed data analysis. Void Analytics, on the other hand, offers not sampled data, which means that businesses can access and analyze all of their data without any limitations or restrictions. This ensures that businesses get accurate and reliable insights that they can trust and act on.

Conclusion

In conclusion, while Google Analytics is a popular choice for businesses looking to track website performance and gather valuable insights, it has its limitations and restrictions on the type of data that can be collected. Void Analytics offers a more privacy-friendly and reliable analytics solution that businesses should consider. With its simplicity, privacy-friendly features, and not sampled data, Void Analytics is the better choice for businesses looking for an intuitive, secure, and accurate analytics solution. Businesses should consider making the switch to Void Analytics for a more reliable and privacy-friendly analytics experience.