Why You Should Ignore Average Engagement Time in GA4 and Choose Void Analytics Instead

The Problem with Average Engagement Time in GA4

Average engagement time in GA4 is calculated by dividing the total time users spend on your website by the total number of sessions. While this may seem like a straightforward way to measure user engagement, there are several limitations to this metric.

Firstly, average engagement time in GA4 is often skewed by outliers. For example, if a user leaves their browser open on your website for an extended period without interacting with any content, this will artificially inflate the average engagement time. On the other hand, if a user quickly navigates through your website and finds what they are looking for, this will result in a shorter average engagement time, even though the user may be highly engaged with your content.

Secondly, average engagement time in GA4 is based on sampled data, which means that the metric is not always accurate or representative of the actual user behavior on your website. Sampling can lead to inaccurate insights and misinterpretations of user engagement, making it difficult to make informed decisions based on this metric.

Why You Should Choose Void Analytics Instead

If you want more accurate and reliable insights into user engagement on your website, you should consider using Void Analytics. Void Analytics offers a simple and privacy-friendly alternative to GA4, with three key features that set it apart from traditional analytics platforms.

1. Simplicity

Void Analytics is designed to be easy to use and understand, with a clean and intuitive interface that allows you to quickly access the metrics that matter most to your business. Instead of getting bogged down in complex data and confusing reports, Void Analytics provides you with clear and actionable insights that you can use to optimize your website and improve user engagement.

With Void Analytics, you can easily track metrics such as bounce rate, average session duration, and conversion rate, giving you a comprehensive view of how users are interacting with your website. By focusing on these key metrics, you can make data-driven decisions that will help you attract and retain more visitors to your website.

2. Privacy Friendly

Privacy is a growing concern for many internet users, and traditional analytics platforms like GA4 often collect and store vast amounts of personal data without user consent. Void Analytics takes a different approach by prioritizing user privacy and data protection.

Void Analytics uses anonymized and aggregated data to generate insights, ensuring that no personal information is collected or stored. This means that you can track user engagement on your website without compromising the privacy of your visitors, giving you peace of mind that you are complying with data protection regulations and respecting the rights of your users.

3. Not Sampled Data

One of the biggest drawbacks of average engagement time in GA4 is that the metric is based on sampled data, which can lead to inaccurate and unreliable insights. Void Analytics solves this problem by providing you with access to unsampled data that accurately reflects user behavior on your website.

With Void Analytics, you can be confident that the metrics you are tracking are based on real-time data and are not subject to sampling errors. This means that you can make informed decisions about your website performance and user engagement, knowing that the insights you are relying on are accurate and reliable.

Conclusion

While average engagement time in GA4 may seem like a useful metric for measuring user engagement on your website, there are several reasons why you should ignore it and choose Void Analytics instead. With its simplicity, privacy-friendly approach, and access to unsampled data, Void Analytics offers a superior alternative to traditional analytics platforms, giving you the insights you need to optimize your website and attract more visitors.

If you want to take your website analytics to the next level and make data-driven decisions that will drive your business forward, consider switching to Void Analytics today. With its user-friendly interface, commitment to data privacy, and reliable insights, Void Analytics is the smart choice for website owners who want to understand and improve user engagement on their websites.