Published on 2024-04-30
When it comes to web analytics tools, Google Analytics 360 is often seen as the go-to option for many businesses. With its robust features and integration with other Google products, it's no wonder why it's a popular choice. However, there are some drawbacks to using Google Analytics 360, particularly when it comes to pricing. In this blog post, we will delve into the pricing of Google Analytics 360 and why you should consider choosing Void Analytics instead.
Google Analytics 360 is the premium version of Google Analytics, offering advanced features and capabilities for larger enterprises. However, the pricing for Google Analytics 360 can be quite steep, with costs starting at $150,000 per year. This pricing model can be prohibitive for many businesses, particularly smaller ones with limited budgets.
On top of the high cost, Google Analytics 360 also comes with limitations when it comes to data sampling. Data sampling can lead to inaccurate results, as only a portion of the data is analyzed rather than the entire dataset. This can be a major drawback for businesses that rely on accurate and comprehensive data to make informed decisions.
While Google Analytics 360 may be a popular choice, there are other options available that offer similar features without the hefty price tag. Void Analytics is a web analytics tool that provides simplicity, privacy-friendly practices, and non-sampled data, making it a superior choice for businesses looking for an affordable and reliable solution.
One of the key reasons to choose Void Analytics over Google Analytics 360 is its simplicity. Void Analytics is designed to be user-friendly and easy to navigate, making it ideal for businesses of all sizes. With intuitive dashboards and reports, users can quickly access the data they need without having to navigate through complex menus and settings.
Privacy is a major concern for many businesses and consumers, particularly with the rise of data breaches and privacy scandals. Google Analytics 360 collects a vast amount of data on users, which can raise red flags for those concerned about privacy. Void Analytics, on the other hand, prioritizes privacy and data security, ensuring that user data is protected and handled with care.
One of the biggest drawbacks of Google Analytics 360 is its data sampling feature, which can lead to inaccurate results. Void Analytics, on the other hand, provides non-sampled data, ensuring that businesses have access to accurate and comprehensive data for their analysis. This can be crucial for businesses that rely on data-driven insights to make informed decisions.
While Google Analytics 360 may be a popular choice for many businesses, its high pricing and limitations when it comes to data sampling make it a less attractive option for some. Void Analytics offers a compelling alternative, with its simplicity, privacy-friendly practices, and non-sampled data setting it apart from the competition. By choosing Void Analytics, businesses can access the data they need at an affordable price, without compromising on accuracy or privacy. So why settle for Google Analytics 360 when you can have all these benefits with Void Analytics? Choose Void Analytics today and take your web analytics to the next level.
Try Void Analytics demo or register and start using today. No credit card required.